Group

It’s Office Hack Day!

by

Balázs Dobó

4 min read

May 25, 2022

Previously we’ve talked about how we had to leave our office (OMG years ago), then leave it again, and how the folks at Mito Digital used their own imagination and hands to pimp their entire floor. What we didn’t mention at that time was that we have a long-running tradition of the same kind which puts the entire company into DIY mode.

This tradition of ours is called Office Hack Day and it’s basically the little brother of our own Hackathon. There is one condition of utmost importance: it’s always a Saturday which is a work day (shuffled around because of national holidays). This way we still work but not in a way we would work on an ordinary day. The goal of the day is to make our own surroundings nicer, based on own our ideas, with our own two hands. Of course this is an opt-in event, everyone can stay at home and complete tasks in a regular manner but our experience is that DIY is good. Group DIY is even better.

So what are we talking about?

Decorating your room, getting rid of clutter in a common space, building an oversized pinata together, or welding a huge-ass steampunk version of our logo with functioning Edison light bulbs. It can be basically anything as long as you make it yourself and it adds to or subtracts from the office. In a reasonable way of course.

Everyone can submit a project idea for any space in the office, so naturally we end up with budgets of all sizes. These then have to be approved by a dedicated OHD committe, so they can be translated into shopping lists for tools and materials. This is not a problem when all you need to buy are three shelves, but it can get exciting when you have to acquire some Frankenstein-switches. And then comes production, and boy, do we love producing stuff.

And in this production phase, our own graphic designers are our chief architects who help us fill various canvases and walls with pop culture, obscure Mitolian references and artworks. So when you walk through our offices you can see building blocks from our own history, nowadays in fancy frames but back in the day just painted straight on the walls.

Murals from our old office

What happens at OHD?

So we have all the ingredients, all the people and the tools to have a day full of hammering and getting somewhat hammered too, as those who are still around when the factory whistle starts to blow, will of course be able to sit back and have a drink. Generally, you come in as you would on any ordinary day at an agency, but instead of your laptop, you grab a drill, a brush or a paper cutter. In the morning, everyone focuses on their own rooms, and the afternoon is all about the common spaces.

This is also one of the rare occasions when being half done is totally okay. You cannot complete an office renovation in a day, and you shouldn’t push people into becoming carpenters in that amount of time either. You can, however, complete tasks that no one had the time for for months or even years, and it’s not a shame to get only the first steps done. Didn’t manage to finish that interactive 2-meter print because some components were out of stock? It’s not a problem, put the nail in the wall where it should be and there is your first step done.

For us, the biggest first step was to bring back OHD from its long slumber, any way we could. In 2022, after losing a few years to moving and the virus everyone is talking about, almost 150 of us gathered to get some sh*t done on Office Hack Day. It might have been one of the best days of 2022, and one of the days when I didn’t even power on my computer. Strange days, looking forward to seeing more of you.

Does OHD sound fun? Go on and read about some of our other traditions or check out our open positions if you’d like to take part in them. If you’re here just for the pics, then you’ll find some more on our Instagram.

The author(s)

Balázs Dobó

Head of Group Communications

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Kosárlabda szabályok

A kosárlabda csapatok 5 fős felállásban játszanak. A nevezett csapatokat csoportokba osztjuk, a sorsolást a tornát megelőző héten minden csapat részére kiküldjük. A mérkőzéseket hivatalos játékvezető vezeti. A mérkőzések egy pályán zajlanak. A csoportok első két helyezettje az egyenes kieséses szakaszba kvalifikálja magát. Az egyenes kiesés szakaszban a csoportmérkőzések során első helyezett csapatok a másik csoport második helyezettjével játszanak, ezt követően a vesztesek a harmadik helyért mérkőznek meg egymással, majd a győztesek vívják a döntőt.

Röplabda szabályok

Csapatlétszám: 6 fő max. 2 cserejátékossal
A játék időtartama:
  • A mérkőzés egy csapat által nyert egy játszmáig tart. 
  • A játszmát az a csapat nyeri, amelyik előbb ér el 25 pontot legalább 2 pont előnnyel. 24-24-es egyenlőség esetén a játszma addig folytatódik, amíg valamelyik csapat el nem éri a két pont különbséget. 
  • Mérkőzésidő max. 20 perc, ha ezen belül a fentiek alapján nem dől el a meccs, a 20 perc mérkőzésidő leteltével előnyben levő csapat nyeri a mérkőzést.
A csapat létszáma a pályán nem csökkenhet 6 fő alá. Azt a csapatot, amelyik nem tud az összetételi előírásnak megfelelő 6 főt a pályára állítani, a játékvezető “hiányos”-nak nyilvánítja.

Labdarúgás szabályok

Csapatlétszám: 5+1 fő.

Játékidő: 2×10 perc (szünet nélkül térfélcserével)

A mérkőzéseket 3×2 méteres kapukra játsszuk.

  • A mérkőzéseket a kispályás labdarúgás szabályai szerint bonyolítjuk le.
  • A mérkőzéseken csak hernyótalpas, terem- vagy edzőcipőben lehet szerepelni, fém, vagy gumi stoplis cipő használata szigorúan tilos! 
  • Ha bármelyik csapat létszáma a kiállítások, sérülések következtében 3+1 fő alá csökken, a mérkőzést be kell szüntetni. 

Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

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