Digital

Just like home (office) – redesigning ways and spaces of working with a human-centered approach

by

Klára Pálossy

5 min read

April 22, 2022

Welcome to the 2nd floor, the physical realm of Mito Digital!

As a vendor of international companies of many types, we are all about adapting to the ever-changing environment, trends, and most of all, the needs of users – be it our clients, their customers or our own employees. Coronavirus came, saw and even though not conquered, surely brought some serious impact along with how we work. Or rather, how we would like to work. We had to prepare for a new, hybrid way that suits everyone’s needs: a combination of remote and office working.

Splitting rooms in half = doubling the opportunities

As it was clear things won’t return to the old normal, we had to make this new normal as comfortable as possible. First of all, instead of spacious open office spaces, we needed smaller ones for both our dedicated teams and our meetings, be it in-person or via Zoom (or Google Meet. Or Teams or Webex or BlueJeans – you name it). If you are awaiting a crucial call, you can now easily rush into one of our many meeting rooms, with less of a chance of rushing into another ongoing presentation. That is, if you don’t mix up the names of the meeting rooms when booking. Spoiler: we’ve got some real tricky ones.

The total refurbishment of the three levels of Mito Group’s four business units took a few months and even more plasterboards. In between all the wall demolitions and electrical wirings, the unit of Mito Creative took the art of working from home to the next level by working from practically anywhere but the office or well, home – turns out stadiums and rage rooms will do just as well.

A lively and comfortable space you are eager to go in

Designing and developing human-centered interfaces and solutions for more than a decade, digital is second, if not first nature to us at Mito Digital. Many of us work remotely – taking ownership of our own work means we trust one another with that too. However, although we easily go fully digital, we do our job even better if we actually meet at times. Not to mention that we also like to hang out together, talking about stuff you usually don’t talk about through your webcam and mic, connecting on a not so digital level.

That’s why we needed a lively common area – and ended up with a cafe-like lounge with our very own beer keg and very cozy sofa, which you’ll only want to get up off for another beer. For those stuck at the keg part, it’s no mistake: each week we have a different type on tap, all yours to grab freely. It’s a good thing though that at the last minute we replaced the LPG gas bottles with carbon dioxide cylinders in our online shopping cart, so now we even have those bubbles. And don’t worry, we have caffeine, too. No, not in the beer, although it’s a matter of taste.

Besides not-so-professional meetups (the best parties are always in the kitchen, aren’t they?), this multifunctional area is also perfect for professional ones: either it’s developers, UX/UI experts, PMs and office dogs gathering together for a status meeting, or a key client from overseas visiting us for a workshop.

Tailor-made for us, by us

Our clients around the globe are from numerous industries such as aviation, lottery or telco. Besides having in-depth domain knowledge in these fields, our dedicated teams at Mito Digital also have dedicated rooms for themselves, decorated by themselves. As it turns out, we’re quite dedicated when it comes to that, too. 

We wanted to make these spaces our very own by adding a personal touch, or rather touches: be it XL sized paper(like) planes flying above the aviation team, rethought movie posters behind the desk of our UI crew, or carefully framed t-shirts with custom Mito designs, which we proudly create and wear year after year. You can even find specific pictures of our major aviation clients (from the leading ultra-low-cost carrier of CEE to the new Icelandic startup airline), as interpreted by one of our talented designers. Not to mention the artwork which are the results of our renowned in-house tradition, Hackathon: a long-running event where people team up to create some cool (and sometimes weird, but good weird) stuff in only 24 hours.

During the so-called Office Hack Day, as now part of the ever-growing Mito heritage, we made our spaces even more personalized, thematically pimping our meeting rooms. If you are wondering, the main themes have to do with some of the finest action heroes from the ‘90s, Super Mario and other video games we all played or wanted to play with, and saluting amazing female graphic designers, because, well, girl power.

We have arrived

Our mutual goal was to make the office of Mito Digital a professional yet comfortable and familiar space that almost feels like home. One that you like to go in (even if you don’t have to), and proud to be working at (even if remotely). We definitely took our share of the whole reconstruction, and are happy to announce that we caused a power blackout only once, only on one floor, and only for ten minutes – although that’s a long time if you have some unsaved work in progress. Also, we now feel reassured that our IT experts have a tool for everything, being able to fix not only digital bugs in the system. 

We’d love you to feel at home here, too. Click to see our open positions!


Mito Digital is a business unit of Mito, a unique powerhouse of creative & digital experts with a passion for clever things. We have been working with our clients around the globe for more than ten years, in numerous industries from aviation through lottery and retail to telecommunications. Our goal is to design and deliver human-centered and best-in-class digital solutions that meet and exceed the business goals of our clients as well as the demands of their clients.

The author(s)

Klára Pálossy

Content Writer

Klara writes about digital for people who love digital stuff, mostly in digital form. Be it aviation or lottery, design or mobile development, she is on the lookout for good stories at Mito Digital, and has a genuine interest in how to make the digital world a better place for users. Sometimes, she writes analog style too – shopping lists and haikus, mostly.

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Kosárlabda szabályok

A kosárlabda csapatok 5 fős felállásban játszanak. A nevezett csapatokat csoportokba osztjuk, a sorsolást a tornát megelőző héten minden csapat részére kiküldjük. A mérkőzéseket hivatalos játékvezető vezeti. A mérkőzések egy pályán zajlanak. A csoportok első két helyezettje az egyenes kieséses szakaszba kvalifikálja magát. Az egyenes kiesés szakaszban a csoportmérkőzések során első helyezett csapatok a másik csoport második helyezettjével játszanak, ezt követően a vesztesek a harmadik helyért mérkőznek meg egymással, majd a győztesek vívják a döntőt.

Röplabda szabályok

Csapatlétszám: 6 fő max. 2 cserejátékossal
A játék időtartama:
  • A mérkőzés egy csapat által nyert egy játszmáig tart. 
  • A játszmát az a csapat nyeri, amelyik előbb ér el 25 pontot legalább 2 pont előnnyel. 24-24-es egyenlőség esetén a játszma addig folytatódik, amíg valamelyik csapat el nem éri a két pont különbséget. 
  • Mérkőzésidő max. 20 perc, ha ezen belül a fentiek alapján nem dől el a meccs, a 20 perc mérkőzésidő leteltével előnyben levő csapat nyeri a mérkőzést.
A csapat létszáma a pályán nem csökkenhet 6 fő alá. Azt a csapatot, amelyik nem tud az összetételi előírásnak megfelelő 6 főt a pályára állítani, a játékvezető “hiányos”-nak nyilvánítja.

Labdarúgás szabályok

Csapatlétszám: 5+1 fő.

Játékidő: 2×10 perc (szünet nélkül térfélcserével)

A mérkőzéseket 3×2 méteres kapukra játsszuk.

  • A mérkőzéseket a kispályás labdarúgás szabályai szerint bonyolítjuk le.
  • A mérkőzéseken csak hernyótalpas, terem- vagy edzőcipőben lehet szerepelni, fém, vagy gumi stoplis cipő használata szigorúan tilos! 
  • Ha bármelyik csapat létszáma a kiállítások, sérülések következtében 3+1 fő alá csökken, a mérkőzést be kell szüntetni. 

Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

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