Decathlon S.A. is a French sporting goods merchant. With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon’s Hungarian subsidiary, Decathlon Hungary, chose us as online media partner in 2017. Since then, we’ve been responsible for the whole online media and paid search strategy of the company.
Our tasks have been evolving along different campaign goals
The primary goal was to support and increase online sales on the Decathlon webshop. Every performance campaign has to realize a positive return on investment, which requires accurate knowledge of product margins, an error-free website and end-to-end campaign measurement.
We work with various campaign targets: in most cases, we plan and execute complementary online video campaigns of traditional, offline media appearances, but we have successfully supported new store openings across the country on Google Ads, Facebook, Instagram and Waze platforms, too.
Online Marketing Manager, Decathlon Hungary