BORSODI

Borsodi during Corona

A story of learning through doing

Corona just came out of the blue and hit all of us. With Borsodi on board, we knew that this unprecedented time called for unprecedented solutions. So we had to think, talk and try things over and over again which led to a bunch of stunning ideas. And it also led us to learn some important things.

THE STORY

Like that reacting quickly is crucial.

With this in mind, a TVC was shot remotely on smartphones by copywriters, accounts, production and marketing managers in less than 48 hours. Within 3 days, our film was on air on more than 30 national television stations. Haven’t seen it yet? Take a look.

We also realized that we could continue to talk on social media about the joys of everyday life – or Borsodi Moments, as we call them – even during COVID-19. Okay, we had to reset our content calendar, but it worked out pretty well in the end.

THE LESSON

And what else have we learned?

That we can bring back social aspects that were missing in our lives. For example, the bars we used to go to, the beer we used to drink and the friends we used to meet. So we teamed up with quiznight.hu, a pioneer in pub quizzes and organized a three-part online Borsodi Couch Quiz Night. Though the first of its kind, it came out pretty well.

We also learned that being quarantined should not stop us from showing our support for our hometown soccer team, DVTK. So we asked the fans to show their support by displaying DVTK flags, scarves and T-shirts from their windows for the season’s opening match. They did.

THE LESSON

And what else?

That even a small gesture of gratitude on three billboards outside Bőcs can have a huge impact. But only if we place it right in front of the factory of Borsodi. Once again, many thanks to the employees.

Streetball szabályok

Csapatlétszám: 3 fős csapatok versenyeznek egymással, de a csere lehetőség miatt minden csapatnak min. 1, max. 2 tartalékos megjelölésével kell jelentkeznie.
A játék időtartama:
  • A mérkőzés időtartama 1×15 perc (futó órával) vagy 15 pont. 
  • Amennyiben a 15 perc letelt és az eredmény egyenlő, a mérkőzés a következő kosárig folytatódik. 
  • A csapatoknak egy-egy időkérési lehetősége van (30 mp), ezen idő alatt az óra áll.
Labdabirtoklás, pontszerzés:
  • Minden kosár egy pontot ér, kivéve a hárompontos vonal mögül dobott kosarat, ami két pontot. 
  • Minden dobott kosár után automatikus váltás van. 
  • Kapott kosár után az ellenféllel kezeltetni kell és a kétpontos vonalon kívülre kell vinni a labdát. 
  • A mérkőzés kezdetekor sorsolás útján lesz labdabirtoklás. 
  • Feldobásnál a csapatok felváltva kapják meg a labdát. 
  • Hosszabbítás kezdetekor a labdabirtoklás joga azt a csapatot illeti, amelyik a mérkőzés kezdetekor a sorsolást elvesztette. 

Röplabda szabályok

Csapatlétszám: 6 fő max. 2 cserejátékossal
A játék időtartama:
  • A mérkőzés egy csapat által nyert egy játszmáig tart. 
  • A játszmát az a csapat nyeri, amelyik előbb ér el 25 pontot legalább 2 pont előnnyel. 24-24-es egyenlőség esetén a játszma addig folytatódik, amíg valamelyik csapat el nem éri a két pont különbséget. 
  • Mérkőzésidő max. 20 perc, ha ezen belül a fentiek alapján nem dől el a meccs, a 20 perc mérkőzésidő leteltével előnyben levő csapat nyeri a mérkőzést.
A csapat létszáma a pályán nem csökkenhet 6 fő alá. Azt a csapatot, amelyik nem tud az összetételi előírásnak megfelelő 6 főt a pályára állítani, a játékvezető “hiányos”-nak nyilvánítja.

Labdarúgás szabályok

Csapatlétszám: 5+1 fő.

Játékidő: 2×10 perc (szünet nélkül térfélcserével)

A mérkőzéseket 3×2 méteres kapukra játsszuk.

  • A mérkőzéseket a kispályás labdarúgás szabályai szerint bonyolítjuk le.
  • A mérkőzéseken csak hernyótalpas, terem- vagy edzőcipőben lehet szerepelni, fém, vagy gumi stoplis cipő használata szigorúan tilos! 
  • Ha bármelyik csapat létszáma a kiállítások, sérülések következtében 3+1 fő alá csökken, a mérkőzést be kell szüntetni. 

Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

821D2BC7C2

Flóra Hantos

Flóra is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

782C904A0C

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

A7C6191B7C

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

ECC1EB329D

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

A32F2962BB

Write us!

Write us!