Corona just came out of the blue and hit all of us. With Borsodi on board, we knew that this unprecedented time called for unprecedented solutions. So we had to think, talk and try things over and over again which led to a bunch of stunning ideas. And it also led us to learn some important things.
With this in mind, a TVC was shot remotely on smartphones by copywriters, accounts, production and marketing managers in less than 48 hours. Within 3 days, our film was on air on more than 30 national television stations. Haven’t seen it yet? Take a look.
We also realized that we could continue to talk on social media about the joys of everyday life – or Borsodi Moments, as we call them – even during COVID-19. Okay, we had to reset our content calendar, but it worked out pretty well in the end.
That we can bring back social aspects that were missing in our lives. For example, the bars we used to go to, the beer we used to drink and the friends we used to meet. So we teamed up with quiznight.hu, a pioneer in pub quizzes and organized a three-part online Borsodi Couch Quiz Night. Though the first of its kind, it came out pretty well.
We also learned that being quarantined should not stop us from showing our support for our hometown soccer team, DVTK. So we asked the fans to show their support by displaying DVTK flags, scarves and T-shirts from their windows for the season’s opening match. They did.
That even a small gesture of gratitude on three billboards outside Bőcs can have a huge impact. But only if we place it right in front of the factory of Borsodi. Once again, many thanks to the employees.