LEADING EUROPEAN TELCO
Omnichannel Customer Steering
Customers are facing an increasingly complex ecosystem throughout their customer journeys. Steering them to the most valuable channel is a key differentiator.
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The story
The right channel, the right experience
We managed to map and identify critical, high impact customer journeys across the channels based on analytical data. Custom designed solutions that enabled our telco customer to achieve meaningful results in just under 12 weeks.
THE CHALLENGE
Customers being in the wrong channel generate unnecessary cost and raise churn
Customers face a multi-channel environment when they subscribe and use telecommunication services. Major benefits are achieved if one manages to turn this into an omni-channel experience.
OUR APPROACH
Complex data extraction and analysis were conducted for selected critical journeys
Focusing on sales and care services, we qualified every channel’s traffic, then identified leakages and root causes through data analysis. Segmentation and persona creation were used during the design process to differentiate between customer groups.
THE Result
Straightforward 12-week-long action plans for high impact improvements and corrective measures
Heuristic analysis and the hard data clearly showed critical points within the processes where customers churned or bounced off. Specific solutions were designed that included procedural changes, and explicit recommendations on the user experience of the web/mobile channels.
This success story is brought to you by Mito Digital
We create human-centered interfaces for enterprises of the digital era.
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