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Ten years of dogs at the office: from the occasional visit to our web-based dog directory, dedicated trainers and smart pet policies

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Ferenc Tolnai

5 min read

February 23, 2022

I’ve had a dog for five years now. More precisely, a vizsla has been living with me for five years. There are very few areas of my life he is not involved in. He comes with me to the grocery store, to the pub, to hiking, even to the climbing gym. And of course to work.

Me and my buddy

Bouldering and chill

That’s why it was important for me to cautiously ask the HR manager when I was applying to Mito four years ago “Can I bring my dog with me to the interview?” And the answer was an enthusiastic “Sure thing! Our office is dog-friendly, come together! While you are chatting with Bálint (namely Bálint Ferenczi, former UX lead at Mito), I’ll pet your doggo!”

I can hardly imagine my days without my spirit animal… that’s just how it is. 

Why is this good?

Nowadays there are more and more dog-friendly offices: there are more and more people like me, and many companies realize the importance of taking your dog with you to work. But what’s so good about having dogs in the office?

First: as a dog owner, it’s quite liberating having your dog with you, because you don’t have to worry about your apartment getting trashed while you’re away, and your pet’s twice-daily walks are also taken care of.

Second: dogs are the only colleagues you won’t get mad at if they nudge your elbow with their nose during work.

Third: they always fill you with some peace and joy if you peek your head out from behind your monitor.

Fourth: I’ve seen a colleague of mine – after a difficult client call – lay down next to my dog on his bean bag chair… yes, that’s where he’ll work from now on.

But dogs can also easily brighten up the Mito Summer Trip when they stand next to you at the bar to order some premium stuff…

I could go on listing the pros.

At Mito, it was never a question whether your dogs could come into the office. Of course they can! And they do! We have small dogs and large dogs, shelter dogs and pedigree dogs, males and females, short-legged ones and long haired ones… All kinds.

Directors of Furry Department

This is how we do it

After reaching critical mass, problems cropped up too, of course: the dogs sometimes got into a tiff, one left a shit here, another marked a desk there… And of course not everybody is comfortable with dogs. No problem! Everything was going to be great: we found a solution!

We put together a policy for Mito dogs, laying down some ground rules. Nothing special; just things like “dogs should be house trained”, “they should come when called”, or “don’t feed your four-legged colleagues without their owner’s permission.” Owners should make sure that their pets don’t harass anyone who doesn’t like it. Just the basics, really. But because there are so many of us in the office, even these sometimes evident rules needed to be laid down and must be kept.

When searching for our (now no longer) new office, it was imperative to find one that is dog-friendly. We even passed up a few options because of this. But in the end, we managed to find a place that is all-around ideal for everyone at Mito – regardless of the number of their legs

Here we put conscious effort into supporting dog owners with useful stuff, like soliciting the help of a dog trainer to ensure an even smoother coexistence. Gábor Korom, the creator of the Mirror Method, also visited our office – while working on his Dog-friendly Workplace Program – to see how we do it. We’ve also helped the Noah’s Animal Shelter Foundation by volunteering, and the pet owners of Mito sometimes go on dog-walking jaunts together.

We created WoofWhere™, our dog directory, which contains all the most important info about Mito dogs: their name, their owner’s name, the room they belong to, dos and don’ts. And of course, a photo of everyone to help the identification of potential runaways. Obviously, all Mito dogs are perfectly well-trained: they don’t wander away, they never steal plushies from the next room, they never sneak into the kitchen to beg for food…

Croc from WoofWhere™

Unfortunately, last year we could not really enjoy the benefits of a dog-friendly office: everyone was at home, for obvious reasons. But the pets of our dog/cat/gecko/cassowary-owning colleagues still made for some entertaining moments, like a cat’s ass appearing in a random zoom call, or a dog lolling about on the couch in the background. We even put together an awesome “WFH with pets” gallery when being confined to our homes was still new and fun.

Mito pets in home office

We are now going into the office more often. New people have arrived since then, and there are new dogs too, of course. But one thing that hasn’t changed is that dogs are always welcome!


Creating a dog-friendly office is just like adopting an animal: it seems like a lot of hassle at first, but after some time, you can’t even imagine not having your pet with you. Because having a dog-free office is possible – it’s just not worth it! And let’s not forget that dogs are the descendants of wolves, while humans are related to monkeys… which might be a bit embarrassing for people, but it’s comforting to know that our dogs are here supervising us to keep us from doing something stupid and to make sure that everything is going to be great!

The author(s)

Ferenc Tolnai

UX Designer

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Kosárlabda szabályok

A kosárlabda csapatok 5 fős felállásban játszanak. A nevezett csapatokat csoportokba osztjuk, a sorsolást a tornát megelőző héten minden csapat részére kiküldjük. A mérkőzéseket hivatalos játékvezető vezeti. A mérkőzések egy pályán zajlanak. A csoportok első két helyezettje az egyenes kieséses szakaszba kvalifikálja magát. Az egyenes kiesés szakaszban a csoportmérkőzések során első helyezett csapatok a másik csoport második helyezettjével játszanak, ezt követően a vesztesek a harmadik helyért mérkőznek meg egymással, majd a győztesek vívják a döntőt.

Röplabda szabályok

Csapatlétszám: 6 fő max. 2 cserejátékossal
A játék időtartama:
  • A mérkőzés egy csapat által nyert egy játszmáig tart. 
  • A játszmát az a csapat nyeri, amelyik előbb ér el 25 pontot legalább 2 pont előnnyel. 24-24-es egyenlőség esetén a játszma addig folytatódik, amíg valamelyik csapat el nem éri a két pont különbséget. 
  • Mérkőzésidő max. 20 perc, ha ezen belül a fentiek alapján nem dől el a meccs, a 20 perc mérkőzésidő leteltével előnyben levő csapat nyeri a mérkőzést.
A csapat létszáma a pályán nem csökkenhet 6 fő alá. Azt a csapatot, amelyik nem tud az összetételi előírásnak megfelelő 6 főt a pályára állítani, a játékvezető “hiányos”-nak nyilvánítja.

Labdarúgás szabályok

Csapatlétszám: 5+1 fő.

Játékidő: 2×10 perc (szünet nélkül térfélcserével)

A mérkőzéseket 3×2 méteres kapukra játsszuk.

  • A mérkőzéseket a kispályás labdarúgás szabályai szerint bonyolítjuk le.
  • A mérkőzéseken csak hernyótalpas, terem- vagy edzőcipőben lehet szerepelni, fém, vagy gumi stoplis cipő használata szigorúan tilos! 
  • Ha bármelyik csapat létszáma a kiállítások, sérülések következtében 3+1 fő alá csökken, a mérkőzést be kell szüntetni. 

Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

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