Group

Coaching with Zombies: A Tale of Mito Hackathons

by

Balázs Dobó

4 min read

November 17, 2022

One of our longest-running traditions at  Mito is the Hackathon. The idea was cooked up by a mad scientist of ours in 2012 after taking part in one. We’ve never been the same since then. 

What is a Mito Hackathon about? 24 hours of challenge, pain, glory, exhaustion, mission, survival, hopelessness, joy, synergies, moonshots – it really depends on whom you ask. 

But our official version is: work in teams and deliver a complete product in 24 hours.

(Both contenders and audience after 24 hours, watching the demo presentations)

A Hackathon always has a scope and a purpose which varies from year to year. In our case, it has previously revolved around efficiency, fun, games, smart hardware, charity, anything you can put in a physical frame, and once it was even love, that is all around. With the brief always slightly shifting every year, different competencies and roles have an advantage or rather a significant increase in demand. But that never changes:

  • We enter in teams (typically of 5 people) of mixed competencies and collaborate
  • Of course, we also aim for the top three spots as this is a competition after all, but of the friendly kind
  • We have a jury that differs each year and it can feature external guests as well
  • The location is always our office but with different seating
  • Snacks, energy drinks, and junk food to keep everyone going for a day
  • No limitations whatsoever as to who can join or what can be created
  • Demo presentations right after the 24 hours are up
  • One extra vacation day for anyone who competes and of course prizes for the first three

And what does all this look like? Well something like this:

Of course, these various briefs and topics have spawned many-many clever, silly, outrageous, brave, and really inspiring solutions. Just to name a few:

  • Our own time management software that we use to this day
  • A calendar of movie poster spoofs featuring Mitolians
  • Our very own children’s book with fairy tale versions of our own stories
  • A smartwatch-based game that lets you smash zombies
  • OTT TALI – A party sticker pack that even got featured on national TV
  • An onboarding software we currently give to our newcomers
  • An infinite mirror which is, well, infinite
  • A sonified ambient real-time telepresence portal (?) – a cute little interactive blob that helps connect people far apart
  • An app monitoring the occupancy of toilets
  • The Vacation Monster (Szabiszörny) which is hungry for vacation data, and tracks our holidays even today
  • Handmade Mito sleeves for laptops with its own webshop
  • A huge button for our office managers to alarm everyone when the fresh fruit has arrived
  • Countless games ranging from RPGs to zengames and multiplayer sports tournaments
  • Our very own digital history book and an online museum
  • An interactive travel guide app
  • A digital window for our windowless meeting room
  • And a Kohlrabi featured on imgur which we don’t want to talk about

So really a lot of stuff. And it’s not just the volume but also the diversity: from software development through digital art to using fabrics we had it all. We even have a handful of platforms and applications that help run Mito which was created during Hackathons.

And hopefully, we will keep on creating lots of useful, sometimes weird but definitely exciting stuff.

One of the most eloquent examples of these is the game called No Hope for Us. It’s a co-op survival multiplayer game that was created for a Mito Hackathon back in 2013. After its success in the competition it was bumped for release and you can still play it to this day.

And the kicker to this story is that we got an e-mail some 7 years later from Alisandra in the US:

“As an Agile Coach with a background in education, I find that people generally learn Agile concepts most quickly by being able to practice and play in a low-stakes environment. There are tons of Agile games that allow folks to do this in person, but in this COVID pandemic, I’ve noticed a distinct shortcoming of games that can be facilitated remotely. That said, I stopped looking for specifically Agile games, and began looking for games that fit particular criteria, namely:

  1. Can my remote team join it as a closed version of the game

  2. Does the game enable a sense of ‘sprints’ with pauses between sprints so the team can regroup

  3. Offers adequate accessibility, has simple controls

I normally use this game after I’ve run the team a deck I have on what it means to be a self-organizing team, what the roles in scrum are, and what the importance of running retrospectives is. I first frame the hackathon that created this game in Agile terms: self-organization, working MVP, proactive communication, and a growth mindset when troubleshooting problems…the rest is pretty self-explanatory. :)”

So that’s how we involuntarily helped coach…with zombies. And it all started out with a day filled with boxes of pizza, infinite amounts of energy drinks, and a couple of toys we tinkered around with.

The Mito Hackathon celebrates its 10th anniversary in 2022 and we can’t wait to find out what clever and silly things it will bring to life.

Did you enjoy the ride? Check out some of our other traditions related to our Life at Mito.

The author(s)

Balázs Dobó

Head of Group Communications

Share on

More Articles

This story is brought to you by Mito Group

We work in four business units, all sharing the same DNA, but doing a lot of different and exciting stuff.

Mito Weekly

It started out as an in-house circulation of the most interesting links of a week and turned into Mito's weekly newsletter of inspiration and knowledge for all. You can sign up, too.

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

ED160CFA20

Kosárlabda szabályok

A kosárlabda csapatok 5 fős felállásban játszanak. A nevezett csapatokat csoportokba osztjuk, a sorsolást a tornát megelőző héten minden csapat részére kiküldjük. A mérkőzéseket hivatalos játékvezető vezeti. A mérkőzések egy pályán zajlanak. A csoportok első két helyezettje az egyenes kieséses szakaszba kvalifikálja magát. Az egyenes kiesés szakaszban a csoportmérkőzések során első helyezett csapatok a másik csoport második helyezettjével játszanak, ezt követően a vesztesek a harmadik helyért mérkőznek meg egymással, majd a győztesek vívják a döntőt.

Röplabda szabályok

Csapatlétszám: 6 fő max. 2 cserejátékossal
A játék időtartama:
  • A mérkőzés egy csapat által nyert egy játszmáig tart. 
  • A játszmát az a csapat nyeri, amelyik előbb ér el 25 pontot legalább 2 pont előnnyel. 24-24-es egyenlőség esetén a játszma addig folytatódik, amíg valamelyik csapat el nem éri a két pont különbséget. 
  • Mérkőzésidő max. 20 perc, ha ezen belül a fentiek alapján nem dől el a meccs, a 20 perc mérkőzésidő leteltével előnyben levő csapat nyeri a mérkőzést.
A csapat létszáma a pályán nem csökkenhet 6 fő alá. Azt a csapatot, amelyik nem tud az összetételi előírásnak megfelelő 6 főt a pályára állítani, a játékvezető “hiányos”-nak nyilvánítja.

Labdarúgás szabályok

Csapatlétszám: 5+1 fő.

Játékidő: 2×10 perc (szünet nélkül térfélcserével)

A mérkőzéseket 3×2 méteres kapukra játsszuk.

  • A mérkőzéseket a kispályás labdarúgás szabályai szerint bonyolítjuk le.
  • A mérkőzéseken csak hernyótalpas, terem- vagy edzőcipőben lehet szerepelni, fém, vagy gumi stoplis cipő használata szigorúan tilos! 
  • Ha bármelyik csapat létszáma a kiállítások, sérülések következtében 3+1 fő alá csökken, a mérkőzést be kell szüntetni. 

Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

6CB921BA67

Flóra Hantos

Flóra is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

782C904A0C

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

AE7CC48A6F

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

ECC1EB329D

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

Apply now!

A32F2962BB

Write us!

Write us!