digiday.com
The Open Programmatic Market Is in a Tough Spot →There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.
digiday.com
How the Trade Desk Went From Media Agency BFF to Frenemy →The ad-tech firm has become less transparent and perhaps so big that media agencies have begun to fear it.
adweek.com
Programmatic Ad Spend Is Getting Less Murky →The unknown delta, or the percent of ad spend in the supply chain that could not be accounted for, is down to 3%.
thedrum.com
Publishers Praise Programmatic Progress, but Now Urge Scrutiny of the Long Tail →“Inefficiency, leakage and complexity remain for mid and long-tail inventory.”