adweek.com
European Telecom Giants Bid to Develop Privacy-Led Digital Ad Platform →Find out how Europe's 4 largest telecom operators have formed a joint venture to develop their own digital advertising platform.
thedrum.com
Why It’s Time to Get FOMO on Programmatic Ooh →"The best time to start buying programmatic digital out-of-home (prDOOH) was two years ago, the second-best time is now.”
adweek.com
Direct Deals Grow for Marketers, but Won't Solve All of Programmatic Ad Buying's Ills →Digital ad buying’s ills are already out of the bag, and more programmatic direct deals may not be enough to mollify them.
thedrum.com
Identity Is Not an Existential Crisis →What’s in store for the adtech sector in 2023? What will be the biggest trends? What should we look forward to and look out for in 2023?