searchenginejournal.com
Google Gives Third-Party Cookies Another Year →Aaand Google postpones phasing out third-party cookies. Again. By a year.
adexchanger.com
Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’ →The delay only drew “maybe half an eyebrow raise”, but the longer runway will definitely give publishers more time to test post 3p-cookie solutions.
whatsnewinpublishing.com
Programmatic Ad Spend Wasted on Made-For-Advertising Sites →Advertisers are spending millions on sites designed to trick them by delivering high viewability figures, but on websites with poor content and little audience engagement.
blog.google
Advancing Transparency for Buyers and Publishers →Google has introduced a new solution, which is a privacy-safe way to verify that no hidden fees are taken from digital advertising transactions.