Have a well-devised strategy
Who do you want to target?
How do you want to reach out to them?
What do you want to tell them?
How do you want to deliver value to them?
What do you want them to do?
Not every prospect is ready to buy. You need to know which point of the customer journey they are currently in, and to define a goal that can bring them to the next level.
Do they already know your brand?
Are they interested in your service?
Are they ready to make a business decision?
LinkedIn is a true data goldmine. It enables you to find the exact B2B audience you’d like to target along various parameters.
Leaders are open to branded advertisements, but only if they find something of value in them.
Research what ‘value’ means for your target audience!
Make your content simple, clear and relevant!
Be aware of the context!
You can’t succeed if you don’t have goals. Defining your KPIs correctly can bring a huge difference by the evaluation of your campaign performance.