LinkedIn and beyond

B2B best practices and takeaways

István Bálint, Head of PPC, i.balint@mito.hu
August, 2020 · 6 min read

LinkedIn is an inevitable platform for B2B, what do you have to keep in mind?

Have a well-devised strategy

Offer
valuable content

Think cross-channel

How to do it?

Answer the most important questions

Who do you want to target?

How do you want to reach out to them?

What do you want to tell them?

How do you want to deliver value to them?

What do you want them to do?

Who do you want to target?

Not every prospect is ready to buy. You need to know which point of the customer journey they are currently in, and to define a goal that can bring them to the next level.

Do they already know your brand?

Are they interested in your service?

Are they ready to make a business decision?

LinkedIn is a true data goldmine. It enables you to find the exact B2B audience you’d like to target along various parameters.

How do you want to reach out to them?

Certain advertisement types cannot serve every campaign objective. But if you use them smart, they’ll thrive.

What do you want to tell them?

Prospects are not the same. They have their own interests, language, characteristics and priorities so your product/service might be relevant to them for different reasons.

How do you want to deliver value to them?

Leaders are open to branded advertisements, but only if they find something of value in them.

Research what ‘value’ means for your target audience!

Make your content simple, clear and relevant!

Be aware of the context!

What do you want them to do?

You can’t succeed if you don’t have goals. Defining your KPIs correctly can bring a huge difference by the evaluation of your campaign performance.

To maximize impact: think cross-channel

User journey is more than just one platform. Being present on different channels and showing something new to the users can help you to make the most of your audience collected on LinkedIn.

Do you need help with your LinkedIn Ads strategy? Let's talk.

István Bálint

Emese Bódi

Mesi is searching for minds and souls, loves a good CV and to chat with new people. Go ahead and find out!

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