How did we make a Mark Ronson gig even more exceptional?
By making the entry itself exceptional.
We had to come up with a way to provide people an opportunity to win tickets to Mark’s first concert in Budapest – sponsored by Miller – while making it so much more than a simple prize draw mechanism. How did we succeed at this challenge?
By challenging the audience.
And uploaded through our chatbot that rewarded those who were the fastest. Or in other words: the most hellbent on experiencing Mark Ronson live.