We analyzed the complete journey a customer goes through from buying a flight ticket until arriving at their final destination. Then we transformed it into a digital journey.
Air travel is stressful. The process can create headaches from preparation to returning back home. Wizz Air wanted to alleviate the frustrations incurred during travelling.
Digital flyers increasingly rely on mobile devices to manage their travel, making it the most frequently used platform.
Throughout the digital journey, POIs in time were marked allowing Wizz Air to efficiently target them with relevant offers. The findings have ultimately shaped the creation of the application's main feature, the mobile timeline.
Creative targeting via time and event triggered push notifications boosted all relevant KPIs, while giving the customers a convenient and ensuring tool to support their journey.
months from idea to production as part of a major app redesign project
million users today completing their journey along this timeline
new opportunities identified to deliver relevant offers to customers