Digital

Partnering Deutsche Telekom on eSIM Management

by

Csaba Végső

3 min read

February 12, 2021

Traditional SIM cards have been here with us since 1991, allowing us to connect our devices such as phones and tablets to mobile networks. It is now time to shake and refresh this old friend of ours a bit.

Deutsche Telekom and the telco sector through GSMA is working on revolutionizing this tiny card. The next generation solution is called eSIM — where the ‘e’ stands for ‘embedded’.

This innovation wipes away the physical SIM cards and slots, as it becomes a single, embedded chip. This brings the benefit that no more cards need to be swapped to use a different subscription in your phone — also saving the hassle of the different SIM size standards, and the adaptors helping you to overcome this issue.

It also makes the phone designers happier than before, as they can finally get rid of those big and ugly SIM trays — right after they killed other bugaboo: headphone jack connectors.

The pioneers of the new technology, the eSIM capable smartwatches, and the first mobile phones (e.g. Apple’s new iPhone lineup) are already on the market. However, it won’t be only phones and tablets that will support it, the spectrum is wide, from bicycles to cars, even IoT teddy bears can have an embedded SIM.

Multi Device Management through a mobile application

Deutsche Telekom walks the front line in the adoption of the eSIM technology. To help people understand how it will actually work, Telekom partnered with us to create a native Android application, that allows the management of eSIM capable devices and subscriptions — named the Multi Device Management (MDM) app.

Mito has been developing various mobile applications for Deutsche Telekom since 2014 — including the One App, the next generation self-care application of the European footprint.

The latest version of the MDM application was brought to the Mobile World Congress 2018 in Barcelona, and will be presented at various venues taking place this year.

The Multi Device Management application delivered by Mito and demoed on the MWC 2018 in Barcelona. Photo: Deutsche Telekom (source: https://www.telekom.com/en/media/media-information/archive/esim-516174)

Deutsche Telekom chose to partner with BMW to demonstrate the power of the new technology. In the short video below — recorded on the MWC 2018 — Andreas Schulz from Telekom shows how easy it is to add a BMW i3 to the managed devices in the app, using a plain QR code (reading and pairing happens between 0:30–0:36).

When you have the car added to your profile, you are free to assign a subscription to it, so that you can use your personal communication and high speed internet on the road.

An eSIM capable BMW is waiting to be added to the MDM app on the BMW Group IT Messe 2018 in Munich. Photo: Deutsche Telekom

In the MDM project we have delivered the Android app, and a Java based backend solution that stores the device management related data, and also enables the communication between the mobile client, the Telekom CRM and provisioning systems.

The easy and handy management of the eSIM devices on your phone is not the future anymore. These devices are here, and together with Deutsche Telekom, we are prepared to serve the best experience to the customers.

The author(s)

Csaba Végső

Director of Business Development

Csaba has been with Mito Digital since 2012, currently working as the Director of Business Development. He has a deep technical background gained from managing enterprise-level web and mobile projects, especially for telco clients. Today he is diligently focused on establishing Mito Digital's international recognition in various industry verticals.

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Introducing Nokia to website performance measurement through page speed measurement

Business background

Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power.

Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.

Our solution

Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices.

Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions.

We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework.

We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices.

Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.

Results

We set up the measurement system and the dashboard that reports on website performance and opportunities.

Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.

End to end measurement solution for Nokia

Nokia is an innovative global leader in 5G, networks and phones.

An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).

We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.

After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.

Results

Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.

Nokia Allwhere - Private Wireless - Global digital media campaign planning & execution

Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets

Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.

The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.

Our approach

We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.

Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.

To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.

Results

The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.

Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.

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