Where Do Users Come From?
How do people find your app? Are they continuously using it after downloading?
Is Your App
You’ve acquired a massive user base – now what? Engagement metrics help you understand how users are interacting with your app, so that you can add more of what they like and remove what they don’t.
How Does My App Impact the Bottom Line?
Identify the metrics that show the business value your app has created, and amplify the areas that are showing the most value.
Mobile applications completely differ from websites. App measurement or app analytics requires different methodologies and indicators.
Define business goals
What is the primary goal of the app?
Defining the strategy and mobile app KPIs is necessary to achieve your business goals (e.g. increasing sales, reducing basket abandonment rate, etc.). This will serve as a basis for mobile app analytics.
@Performance by PAX type:
Purchase behavior when there is a single pax on the PNR
Purchase behavior when there are multiple pax on the PNR
Purchase behavior of families
Purchase behavior of loyalty members
Purchase behavior of credit card holders
% of bookings that make up the classifications above
Without a measurement strategy, our purpose and its connection to our business goals would be unclear, moreover, the mobile app tracking would be inconclusive.
USER STORIES (for each feature):
expectations from the client and defining goals.
First point at which the Analytics Team shows the possible challenges or problems to solve.
first visualization of user experience, developing the basic structure of the screens.
Analytics Team may explore conversion funnels, navigation, function buttons or CTAs.
the Analytics Team clearly defines what, where and under what conditions we should measure in order to track the business goals and KPIs.
For each screen, we define the event names, their parameters and possible values, as well as the interactions which should trigger the given event.
How can we make sure everything works as planned and the measurement plan remains sustainable?
Goal: performance and stability
We can make responsible business decisions based on accurate and segmented data.
With good mobile app tracking, we will know our app audience and their behavior.
We can even compare the performance of different devices (e.g. app + web properties)
We can export accurate conversion data and segmented remarketing audiences.
It’s a completely event based measurement, use it for personalization, optimization, and troubleshooting.