Research-based redesign project of the market leader bank’s website with 900+ pages
As one of the biggest player in the CEE region, OTP Bank’s key interest is to give their 13+ million customers an interface, where all the product and process related information is easily accessible and easy to understsand.
The previous website’s structure was hard to follow, and the technical and legal wordings steered less educated customers away - a major blocker for conversions and leads. The common mistrust towards the sector was amplified by these factors too.
The research team used 15 different methodologies to identify issues and deliver a better user experience. Content and wording was radically simplified by specialists, while website processes were E2E redesigned.
The new site roll-out soon showed major improvements in reachability metrics and lead generation KPIs.
Senior Business Development Project Lead, Retail, OTP Bank
digit raise in the number of leads coming from the main page
average time needed to reach a product page
more reachability of products