DECATHLON

Performance focused online media management

Performance focused online media management

Performance focused online media management

Performance focused online media management

Performance focused online media management

Background

Decathlon S.A. is a French sporting goods merchant. With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon’s Hungarian subsidiary, Decathlon Hungary, chose us as online media partner in 2017. Since then, we’ve been responsible for the whole online media and paid search strategy of the company.

MAIN OBJECTIVES

Our tasks have been evolving along different campaign goals

  • ROI focused, ongoing performance campaign planning and management
  • Periodic, image campaign planning and management
  • Other, brand awareness focused, social media campaign planning and management
case-study-decathlon-big

How did we support them?

With performance campaigns, the primary goal was to support and increase online sales on the Decathlon webshop. Every performance campaign has to realize a positive return on investment, which requires accurate knowledge of product margins, an error-free website and end-to-end campaign measurement.

With image campaigns, we work with various campaign targets: in most cases, we plan and execute complementary online video campaigns of traditional, offline media appearances, but we have successfully supported new store openings across the country on Google Ads, Facebook, Instagram and Waze platforms, too.

Results

  • The average, margin weighted Return-on-Investment (ROI) of the performance campaigns managed by Mito is continuously positive
  • In 2018 we achieved an annual online revenue increase of 150%
  • We have optimized campaigns for more than 70 sports with around 16.000 products

TESTIMONIAL

“Mito Performance team is continuously optimizing the campaigns in order to meet our company goals. Beside the fact, that we are reaching higher and higher ROI numbers, the collaboration with Mito has always been efficient, spiced up with a superb atmosphere.”

Judit Offenbecker
Online Marketing Manager, Decathlon Hungary