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B2B Campaign Planning and optimization
We help your business achieve its goals with a unique approach to creative, media, data and technology.
Every successful relationship begins with getting to know each other. This is why we dive into your business at first and concentrate on your unique issues and how we can solve them. We define your business goals and objectives and connect it to media strategies. We utilize your existing processes, assets and tools to make the most out of the communication, and identify areas, which need attention, before we move on with the campaign planning.
As a second step, we analyze your market and target audience. We cover everything from your competitors and market conditions to how people percieve your brand. Additionally we identify which information sources they use in their a buying decision - let it be events, groups, publications, content-hubs or global business sites.
Based on the information we collect, we create an end-to-end media strategy which describes the process of reaching our target. This involves targeting, channels, assets messaging, measurement and everything else that is needed to make our campaign rock.
This is where our professionals roll up their sleeves and make sure that the plan is executed correctly and everything is running smoothly. We analyze how the audience responds to our message, generate data-driven hypotheses and forecasts about the performance, test the changes and feed our data streams to refine our strategy. And this is done continuously, without any interruptions or down-time.
We always strive for excellence, but not everything can be perfect. Because of that, we need to step back periodically and evaluate what has been accomplished and what we have learned together. Evaluating results is the best way to find important learnings and takeaways, which can help you grow, and be better prepared for what comes next.
We are not just a media agency, here is what defines us:
Different media solutions drive our work, but we don’t stop there. We believe that following through the entire communication journey from the first impression until the deal closing delivers the best performance and allows us to see the big picture.
We strive for strategic partnership with our clients allowing us think together from the first step to identify areas we can help you improve. For this reason we are always asking questions and want to know everything from your sales process to your technical product descriptions.
Our teams and workflows are not scattered by regions and countries.
Our global campaigns are orchestrated by one dedicated team from strategic planning to execution all over the world.
Our focus is always on impact and efficiency, whatever your goal is. Be it reaching the right audience or making the sales, we make sure that your budget is used to its fullest potential.
We take media technology that is core to our operations and co-create - with our creative teams - immersive experiences and compelling stories.
It establishes the tone for everything we do.
It is our main guiding principle to bring transparency to advertising not only by industry standard tools and measurable KPIs but this drives our operations as well as our entire business.