The Vodafone Network Game
Vodafone's 3G network's testing turned into a cross-country game
How do you communicate something as invisible and intangible as mobile internet infrastructure? We came up with a game, which engages customers both offline and online. Billboards received a new function, acting as checkpoints in a cross-country tour where players could checking in using their phones and the network. The whole country became a playground, but if you still had a couple of hours to spare, you could play with the campaign's interactive banners, navigating a superfast car around the country.
We have a lot more, but these we wanted to show you.
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