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Real people on real posters

Vodafone Red says good-bye to roaming with Instagram posters of real holidays

Real people on real posters

Vodafone took a brave step by abolishing roaming fees in Europe. We tried to match this bravity with a unique campaign mechanism. Putting real travellers on Vodafone Red posters turned out to be an exciting opportunity for co-creating amazing art and to honour Instagrammers’ photography skills.

We have a lot more, but these we wanted to show you.

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