Whenever a new project turns up in the house, we all end up becoming experts on things we have never even imagined. This time, we took to the skies, learned plenty about aviation services and by now almost all of us could in theory land a plane. Well, maybe not. What we did do, however, was what we do best: a brand new, shiny site accommodating a faster and simpler booking system. With a truly clever touch, we set to work by executing an in-depth research. Decisions regarding the new site were based on the results. The site went live and is now used throughout the most of Europe.
www.wizzair.com Showcase
The mobile version of Vodafone's website is now ready to receive visits from anywhere, at anytime and this is only the beginning of the story. With a brand new application, My Vodafone, customers can manage their accounts both from iPhones and from Android platforms. Would you like to pay your bills from a remote island on the Danube? Now you can.
Mobile Site iPhone app Android app Showcase
Perfection happens when the right things come together. When gin meets tonic or fish meets chips. TONI&GUY brings hair and wardrobe together - now with the help of Mito. Our task was to develop the local strategy based on the Hair Meet Wardrobe platform and manage the communication campaign using various tools and channels to reach the target audience.
www.hairmeetwardrobe.com Showcase
Vodafone's brand new network deserves attention, we all knew that much. But how do you communicate something as invisible and intangible as mobile internet infrastructure? We came up with a game, which engages customers both offline and online. Billboards received a new function, acting as checkpoints in a cross-country tour, in the frame of which Vodafoners were asked to test our new network by checking in (using mobile internet). The whole country became a playground, but if you still had a couple of hours to spare, you could play with the campaign's interactive banners, navigating a superfast car around the country.
www.netproba.hu Showcase Videos
Honest, it really is good. And to top it all off, we made it pro bono. No, not for Bono, for everyone. Mito’s team built a brand new website for Unicef, free of charge and full of good will. The site comes complete with an easy to use donation system, which allows one-off and regular donations too. We can only hope, that we could make the world just a little better place.
www.unicef.hu
What if the largest online shop in Hungary was built in real life? In our ad, we toyed with the idea of building a massive plaza: a crazy investor presents his evil plan, ready to destroy Városliget and Hősök tere, the historical epicentre of Budapest in order to build a real shopping mall from bricks and mortar. That would be the only way to make space for the more than 1 000 000 products offered by Grando.
www.grando.hu Showcase Video
We all experienced Christmas shopping at its very worst, full of stress and unlike anything peaceful and merry. The solution? A huge webshop offering everything you need with home delivery and a simple, peaceful shopping process. No more fights with the typical antiheroes of the holidays: the scary guy taking your parking space away, the aggressive old lady, breaking your toes with her shopping cart or the annoying colleague of yours harassing you each time she registers into yet another webshop. Grando makes them all go away. Mito performed a full service for Grando, including three films and a complete online campaign.
www.grando.hu Showcase Videos
What did Mito have to do with a proper, real life store, all bricks and mortar? Well, it would be great to say that we have the expertise to build real walls, but the truth is, we did the digital infrastructure instead. Almost invisible, but spectacular at once. Imagine controlling displays within the shop with the push of a button. No wires, no magic wand, only a clever little network full of digital ease. That's exactly what Mito added to this one-of-a-kind, brand new flagship store.
www.vodafonesmartstore.hu
An era came to an end recently and we said our good-byes to the two heroes of Vodafone with an interactive video, in which the guys are searching for a new hero to take their places. The casting involved your Facebook friends and of course, yourself, because Vodafone's new hero is none other than you, the customer. The one and a half year long journey featuring Balázs and Jani took us through the magic land of ATL and we saw some of the most exciting digital wilderness too. By the end of this journey, both Balázs and Jani joined Vodafone to experience the Digital Paradise with fast internet, awesome devices and to live happily ever after. Vodafone's two heroes are now many, merging tens of thousands of individual heroes to make up what is also known as Vodafone.
www.bocsfiuk.com Video
Trilak is a major player of the paint manufacturing industry. This colorful project included backend and frontend tasks as well as UX design works. Mito's collective grey matter quickly turned rainbow colored, when the site was extended with a handy and much needed database containing the contact details of trustworthy decorators. This database can be continuously expanded, decorators can register and manage their own profiles. Fancy a purple kitchen? Go for it with a peace of mind!
www.trilak.hu
Mito’s to do list was expanded with managing the entire ATL communication of Coke Club in 2011. As before, we took care of the social media communication, plus this year, we were responsible for print and radio ads as well as for OOH appearances. Mito took part in the development process of the creative design of the Club’s events too. Another fantastic summer.
http://www.cokeclub.hu/
MITO was entrusted with the relaunch of iGO My Way’s website in accordance with the new, fresh design. Apart from the obvious design tasks, we also took care of the entire site’s restructure, integrating numerous previous communication platforms, such as product and support microsites, thus significantly improving the usability experience througout the iGO My Way online sphere. Facebook and Twitter social plug-ins were also built into the new site.
http://www.igomyway.com/
Sülvefőve is a social network, centered around good food and unique recipes. Mito developed the concept, drawn the design and did the programming of the site, catering for all processes both front and backend. Users can rate each others’ recipes, receive updates through their message wall, save favourites to their recipe book or make a shopping list.
http://sulvefove.nlcafe.hu/
Burn-studios.com is a global platform full of potential to revolutionize the electronic music scene - bringing artists, DJs and their audiences closer together. Luckily, Mito had loads to do with it. We developed a site capable of serving tens of thousands of users. We tweaked an html5 audio player to near perfection. Mitoers drew the design of the site and of the essential accessory of all parties ever after, an online DJ stand, the DJ Tool, featuring on burn-studios.com. What makes this site really special, you ask? Well, thanks to the awesomeness of the interwebs, Burn Studios went utterly global, not only creating a valuable platform for up and coming music makers from all over the globe, but Burn also brought in her music professionals to discover new talents. How would you like David Guetta to play your track at tonight's gig? We thought so. :)
www.burn-studios.com Showcase
Cetelem Bank is a leading provider of consumer loans on the Hungarian market. While this service used to be available in offline stores only, now consumer loans can be requested for products of online shops too. The first example of such a service was E-digital, a web shop for electronic goods, with Cetelem Bank as an exclusive partner. The main idea behind the system is that while shopping online, credit checks are run, so users can request a loan in real time, at the check-out. Available as a payment option in the E-digital webshop
We have been working together with the Hungarian community page iWiW.hu for 3 years. As part of our cooperation we were entrusted to create a new design. Our team faced several challenges: the existing design was not only outdated, but it also had serious flaws in terms of usability and content structure. First, we had to figure out a common ground for visual identity and usability. Workshops were organized, where all aspects of the redesign process were examined in the finest of details. Following the birth of the layouts, we supervised the frontend development of each and every page, making sure they were perfectly matching with the visuals.
http://www.iwiw.hu/
Mito's team created an iPhone app for Funzine, a popular event listing guide for English speakers in Budapest. The app contains the latest events, as well as venues, including galleries, clubs, eateries, baths and so on. Would you like to have fun in Budapest without getting lost? This app is for you! Since Funzine is mostly catering for English speaking expats and for young travelers arriving here without local know-how, the app contains a Budapest map, gives you directions along the way, shows you where you find the nearest public transport link and guides you through the city's underground network too. Especially useful and tourist friendly with WiFi only mode and with a lifesaving information panel with the most important emergency numbers to keep you safe and sound throughout your Budapest outing.
AppStore
FHB is the bank of families - and our latest companion. We relaunched the brand with a spectacular ATL-BTL campaign made with the most playful animation technique in order to introduce a brand new perspective of the bank. 12 000 frames, 5 pairs of scissors and hands. Have fun, because we certainly had a lot! The redesign of FHB Bank was a great challenge for Mito both from a creative and from a structural point of view. Our main task was to reinvent the communication using the existing slogan: FHB - The bank of families. We decided to introduce family finances from a child's perspective. The cut out stop motion technology used in creating the image film makes FHB stand out from the banking crowd and gives a unique flavour to the communication.
Videos
Vodafone's latest smartphone campaign, revolving around the idea, that the faster you share, the more popular you'll be, was complemented with a seriously social microsite. We created a platform, where Facebook users can find out just how popular they actually are in the social realm. By connecting your facebook profile to the microsite, you can learn all the stats about your and your friends' facebook activity. Likes and comments make the king. Sharing and ruling over the social interwebs day in, day out is a lot of fun, to say the least.
http://oszdmegesuralkodj.hu
MITO has been responsible for the entire online activity supporting the latest campaign of Macskanyelv, one of Hungary's favourite chocolate brands. The idea was to run a photo contest and to use the winner's photo on the packaging. The winner will be selected by the public. We developed the application where votes can be casted. We are also using social media and blogging channels in the process.
http://www.oltsnyelvet.hu
Mito developed a single sign-on system using all the tools you could think of: JEE, OpenAM 9 + session failover, Glassfish 2.1, OpenLDAP and Cassandra. Belepo.hu integrates several websites, including blikk.hu, the online version of one of the biggest Hungarian daily papers. The page operates with 15 million downloads weekly and 2 million downloads on a daily basis. Users can create their own profiles complete with personal data and profile picture.
http://www.belepo.hu
Mito developed an interactive quiz for Dreher in order to educate drinkers about alcohol. The quiz uses a unique approach to engage users: instead of asking abstract questions, the game takes them through a real-life situation, where decisions must be made at every turn. Their virtual alcohol consumption is measured based on their choices made during the quiz, the results of which are displayed at the end. This way, users are more likely to act consciously when approaching similar situations in real life. Gábor Talmácsi is giving interesting facts and tips to users throughout the quiz.
http://www.alkohol.info.hu
We created a series of campaigns: the Hír24 news site needed a brand new ad with prints, banners and billboards. We also created a campaign for NL Café’s new article series: we came up with a creative concept, produced print and banner advertising. Profession.hu received a billboard campaign, which highlighted the advantage of online job seeking as opposed to offline methods.
Showcase
The story of Balázs and Jani unfolded into a full-blown happy ending, Vodafone style. After a year of many adventures, Balázs finally decided to join Vodafone's network as a customer. This game challenges players to guess his new, Vodafone number with logic. Once in possession of the correct digits and order, the winner could give him a call and leave a message to claim the prize.
http://www.bocsfiuk.com Showcase Videos
The Valentine's Day campaign featured a microsite with a game designed for couples. The special offers in connection with the event were also communicated here as well as on banners.
http://www.vodafone.hu/egymegegy Showcase
Mito was commissioned with the planning and execution of an Internet Explorer 8 campaign. Our task was to engage and involve independent developers in producing add-ons and WebSlices for IE8. A contest was launched with a microsite, where developers could publish their add-ons and vote for the best works. In order to raise awarness of the campaign, social media channels were put to use.
http://www.addonverseny.hu/
Vodafone customers do better on Tuesdays. How? Well, they can get two cinema tickets for the price of one as well as two Whopper menus in Burger King restaurants for the price of one menu. This great offer is communicated through a dedicated microsite, which offers cinema listings and a way to find your nearest Whopper. Tuesdays will never be the same again!
http://www.vodafonekedd.hu/ http://www.keddvanma.hu/ Showcase
In cooperation with Nokia, T-Mobile Hungary and HD Group, we took part in an interactive campaign, promoting Nokia navigation tools. A contest was organized in order to find the best Navigation Voice of the Year. We created a microsite where users could record their own navigation commands and visitors could vote for the best voice. Categories included freestyle, which generated the most entertaining results. The most popular voice - based on public votes - became the voice of navigation on Nokia devices for one year. The campaign was supported with interactive banners and through social media channels: the contestants could display their recording on their profile and they could receive votes through the social media channel.
http://www.evhangja2009.hu/ Showcase
We are proud to have been chosen to develop this site, promoting a very important subject matter. Képmutatás.hu aims to raise awarness of the messy financial state of Hungarian political parties by gathering and publishing all available data with the help of civilians. So far, the site proved to be very effective in making the financing of parties more transparent.
http://www.kepmutatas.hu/
The Most Wanted microsite was developed in order to promote the largest football event seeking young talents. The best candidates take part in a professional training, sponsored by Nike.
http://www.nikefootball.hu/
Vodafone offered a special tariff, which was available for a limited period of time. Mito created a concept for a banner campaign, focusing on the issue of time and priorities. Our message said that whatever you are doing right now, can wait, but the special tariffs cannot. The banners were filmed with blue box technique: the actors were lying in bed, playing football or sitting on a beach, but once they realized that there is a time limit on the offer, they simply got up and walked straight to the other side of the banner, where a Vodafone shop and the special offer was waiting for them.
Showcase
MÜPA, the prestigious cultural centre of Budapest commemorated its 5th year anniversary with a new website. Mito developed the backend infrastructure of the site, integrating a multimedia database, which visitors can search for best results. The site was restructured, so as to maximise the comfortability of the users. MÜPA also launched a loyalty card, which provides exclusive features for cardholders on the site, such as pre-booking for shows not yet available for the wider public.
http://www.mupa.hu/ Showcase
Startlap, the largest Hungarian search and info page was looking for an effective communication strategy to reinforce the concept of their search engine as a number one choice in the public's mind. Mito's idea was to turn the obvious "You can find everything" message around: If you can't find it on Startlap, it simply does not exist. Examples of the page results on Startlap were plastered on the longest tram in Budapest, giving the visibility and the edge to the campaign that made it one of our favourites.
Ringier is the largest publisher of magazines and online media for teenage readers. Mito was commissioned with the task of creating an online platform, which integrates the numerous contents of Ringier and which also functions as a social site, connecting the readers of Ringier publications. As well as the design and execution of the site's frontend and backend parts, we also developed applications especially designed for teenaged audiences.
http://www.neon.hu/
Sanoma Budapest launched a news site with a little difference. Unlike any other online news network, Sanoma decided to spare readers from the much-despised information overload, so as to enable visitors to gain all the necessary information with a quick glance. It was our task to communicate this concept to the public through print, radio, outdoor and online advertisement tools.That's enough, isn't it?
http://www.hir24.hu
A prize draw was designed and executed in order to introduce QR mobile code technology for the first time in Hungary. The game was designed to educate mobile users about the possibilities and the know-how of QR technology and communication.
Showcase
NLCafeTV is a free online TV channel by Sanoma Budapest, especially designed for female audiences. Mito was commissioned with the design of the site as well as with the online advertising campaign supporting the launch of the new service.
http://cafetv.nlcafe.hu/
The well-known Hungarian women's magazine, Nők Lapja was extended with a cooking supplement providing recipies for the readers. The launch of the cooking supplement was advertised in print, on outdoor and on online platforms. Mito came up with the concept and with the execution too.
Our company is skilled in planning and managing AdWords campaigns. On the basis of our work, we had been rewarded a Google AdWords Certified Partner qualification. Our Search Engine Marketing Team members are all Google Certified Individuals. We aspire to train our other agency colleagues too. Whether you need specialist consultancy services or full campaigns, we’re here to help.
IBUSZ, Hungary’s major player in the travel industry, signed us up for a PPC campaign during the summer and autumn. Both of these were designed by our specialist team. The ads, urging people to grab their backpacks and to get out there, were displayed in search engines and on content pages, including Google AdWords and ETARGET.
http://www.ibusz.hu/ Showcase
Mito designed and developed a new website for IBUSZ, a large Hungarian travel agency. The challenge was to integrate an already existing booking system into the site, so users can search and book trips in real time. Apart from the site development, we also managed the search engine optimization and took care of direct marketing campaigns.
http://www.ibusz.hu/ Showcase
Vodafone decided to celebrate its 10th year anniversary by giving the birthday present to its customers. The birthday offers were displayed on a microsite, together with the best Vodafone TV spots. The design of the site became a favourite and ended up being used in Vodafone's internal communication too. The campaig was also supported by interactive birthday banners.
http://www.vodafone.hu/10ev Showcase
Since the Christmas period fell really close to Vodafone's 10th birthday, the Christmas campaign was treated as an extension of the 10th year anniversary. The idea of double celebration created even better offers, published in two versions, suitable for a Christmas party and the same recipe available in a birthday version too. Banners were designed for this special occasion in line with the main concept.
Showcase
Nike organized a fitness day for women with world famous trainers. Our task was to promote the event through a microsite and to publish content generated by the event afterwards.
http://www.nikewomen.hu/
Mito developed a social media application on iWiW, the largest Hungarian online community site, which aims to bring together cyclists all over the country. Users of the application can upload pictures of their bikes and rate others'.
http://iwiw.hu/app/846620232
Mito's own development, machopoker.hu, an online poker site was extended with a social media platform, so as to bring even more users to the tables. Machopoker now has over 200 000 players in the iWiW community.
http://iwiw.hu/app/1416189809
This application enables members of the iWiW community to send drinks to one another for special occasions, such as birthdays or just for fun. With over half a million users, it is one of the most popular Hungarian social media applications.
http://iwiw.hu/app/1380280954
This application is pure fun and entertainment: users can do things to each other just for the sake of it. This application is one of the most popular in the iWiW community.
http://iwiw.hu/app/1681280076
Mito was asked to create a Christmas campaign for a large Hungarian auction site, similar to eBay. Our concept's central thought was that visitors of TeszVesz can find presents for all members of their families. In order to promote this concept, we created interactive banners enabling specified gift searches for family members. The campaign achieved great click through rates.
The design and development of Cetelem Bank's website was our first big project. The banking system and the credit calculator was integrated into the new site: visitors can check their credit status and Cetelem customers can use online banking services too.
http://www.cetelem.hu/
Our SEM analyst is responsible for developing Cetelem Bank’s AdWords account and the bank’s campaigns are designed by our SEM team. The success of the campaigns and the good results are extremely important for each one of us. Cetelem ads were displayed on Facebook, ETARGET and Google AdWords.
http://www.cetelem.hu/ Showcase
Banking is a serious business, but Christmas is a fun part of the year. Mito created an entertaining online game for visitors, where the best players received presents from Cetelem Bank.
Mito developed games and applications for Pink.hu, an online magazine for women. Tarot card reading, numerology and horoscope applications, quizes and tests are entertaining the visitors of the site.
http://www.pink.hu/
The ARC exhibition is a popular event in most people's diary every year. Mito built an online version of the exhibition with virtual 3D spaces, where visitors can walk around just like in a video game. The virtual exhibition has been an ongoing project for the past two years, making the artworks accessible throughout the year.
Heim Pál Children's Hospital needed help in raising funds for their foundation, which provides rehabilitation services for children recovering from serious illnesses. Mito provided creative material for a banner campaign pro bono, because we decided to support their cause. It's nice to help out sometimes.
Mito designed a logo and built a website for affiliate.hu, Hungary's very first affiliate advertising system.
Mito is responsible for the content management, site maintenance and flash content development of the BOSCH Home Appliances webpage. We also provide SEM services to support specific campaigns.
http://www.bosch-home.com/hu
We increased Bosch household appliances’ visibility on the internet so as to match the brand’s presence with its popularity. Mito developed a media strategy and executed an in-depth research concerning relevant keywords. Ads were displayed in search engines and on content pages, such as Google AdWords and ETARGET.
http://www.bosch-home.com/hu Showcase
As well as managing the content and the maintenance of the site, we support campaigns with flash solutions and also provide SEM services on a regular basis.
http://www.siemens-home.com/hu
BalaBit IT Security is a developer of network security solutions. Their products can be accessed through their webpage, which was developed by Mito. In order to accomodate the many different features of their services, entirely new components were custom made for this site.
http://www.balabit.hu/
Trainings were advertised and soon to be students were targeted for MÜTF – in harmony with the structure and seasonal qualities of higher education. During the management of the campaign, we kept our eyes on the analytical data, so as to make the campaign even more effective in the process. MÜTF ads were displayed on Facebook, Google AdWords and ETARGET.
http://www.mutf.hu/ Showcase